It's taken a while, but finally the BIG publishers have bandied together to launch an anti electronic, pro print campaign. The ad starring Michael Phelps will be featured in magazines such as Vanity Fair and Vogue. This is strange on so many levels - Why are the media owners continuing to push the medium and not the message. Don't get me wrong I love magazines, love 'em. But the times they are a changin' and the media barons who have invested billions (literally) in electronic media and fired all the old print journalists are now seeing fit to promote the printed product. Why now? It all seems too little too late - kind of like the way the recording industry embraced iTunes - i.e., they didn't until the party was over. And why Michael Phelps? Great athlete, great Olympian, very odd poster child for the print industry. And yes we get it about swimming and surfing...hilarious. Thoughts?
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