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Wednesday, November 7, 2012

Cobra's Baffling New Campaign


You should know I like Cobra. I worked with Tom Crow (the original owner) and various players on the European Tour many years ago. I also like John O' Hurley, though I don't know him. He seems like a good chap and as a huge Seinfeld fan his portrayal of Mr. Peterman in the iconic show was always a highlight.
But, put them together in the name of golf and what have you got...an almighty mess. Who ever thought this would help sell golf clubs in this economy? It's called "Mankind's Greatest Achievements" but doesn't really mention any of note. The 4 minute video, which I am sure Cobra hopes will go viral contains unnecessary seaside postcard humor and a bizarre script that defies belief. The Baffler was a great innovation and Cobra sold them by the truckload, because they worked. This "ad" doesn't! This will be 4 minutes of your life you will never get back and at the end I guarantee your jaw will be on the floor! See Mr. Peterman do his best here.

Monday, November 5, 2012