You can read it here. If you would like to subscribe email Nick here.
Friday, March 28, 2014
Wednesday, March 12, 2014
The picture you see above is from Getty Images. No, I didn't steal it from the internet. I used Getty Images latest salvo against piracy of their pictures by giving them away and, in return, giving credit where credit is due. This picture of my good friend (and client for a dozen years), Per-Ulrik Johansson, was taken by Andrew Reddington and you can clearly see the credit underneath the picture. The free download service is not an option on some pictures, especially those that are current or newsworthy - who can blame them - it costs a small fortune to send a photographer to an event. Getty have clearly observed what happened in the music business who were years behind the free downloaders and decided the better option is to give away certain images in the hope that people are more likely to want to pay for other images. It's smart thinking and one that will serve them well. Just look at the rise of the monthly music subscription services like Pandora and Spotify. 99.9% of people would rather pay for something than steal it and Getty are now testing this theory with their extensive photographic library. See it here - www.gettyimages.com
Monday, March 3, 2014
The marketing department at TaylorMade must have been drinking too much coffee! What on earth possessed them to take four of the most well known and photogenic players in golf (Jason Day, Sergio Garcia, Dustin Johnson and Justin Rose) and turn them into poorly made models as if they are from Thunderbirds? It may have seemed a good idea at the time and we get it - it's supposed to be funny - but it's not! The accents are appalling and the story line is weak. TaylorMade has access to the actual players on a weekly basis and they come up with this mess. Watch it soon, because it is going to get pulled. Let me know if you agree or if I am missing something.