I have been going to "the Show", as everyone calls it, since 1989 and yes, it is golf's Groundhog Day but I wouldn't miss it for the world. It's an opportunity to meet old friends, make new ones and see the latest and greatest equipment from the big manufacturers and from those one-man bands that just might strike gold with their latest product. Here are my Top 10 Do and Don'ts for the PGA Merchandise Show.
1. Don't try and sell on other people's booths. They have spent thousands on the space and months preparing for the show. You would be amazed how many people try and do this - it is just not cool. There are plenty of other spaces and occasions to sell your wares.
2. Don't make meetings just for the sake of it. Everyone is busy and aren't impressed that you have appointments every 15 minutes! Take your time and everyone will benefit.
3. Drink plenty of water. The free Pepsi isn't going to help your hydration! There are water fountains and it may well be the only free thing in the Orange County Convention Center (OCCC)!
4. Wear comfortable shoes...this is no time to break in your FootJoy teaching shoes.
5. If you want to do business, dress appropriately. Smart casual is perfect and don't dress like you are on Tour...you're not, or you would be in California or Abu Dhabi and not schlepping around the OCCC like the rest of us.
6. Eat a good breakfast at your hotel because the food in the OCCC is like a hot dog in a movie theater...overcooked and overpriced. It still beggars belief that there is no recognizable food brand represented in the hall.
7. Be very specific about where to meet your appointment. Pick a booth, preferably a small one so you can't miss the person you are meeting. Confirming your 1030 at the TaylorMade booth will almost certainly guarantee you'll still be looking for one another 20 minutes later. And remember there is nowhere to sit down in the Hall, so be prepared to stand and talk. (See no. 4!)
8. Give yourself time to move about the floor. It's a long way from the 1000 aisle to the 6000 aisle so don't make three appointments in 60 minutes in three locations. It's like trying to get from uptown to downtown in Manhattan at 4 p.m. with no cabs - all the stars need to be aligned and it still takes twice as long as you think.
9. Be patient. Everyone is busy and often running a few minutes behind. Whether you are buying or selling they will come.
10. Take some time to wander the floor. Go see the New Products section and marvel at the craziness of this business of ours.