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Monday, August 15, 2011

Is it over yet?...the PGA Championship falls to a 4.3 rating

That was hard work wasn't it. Sitting through that golf tournament so we could see the SAME Omega ad 50 times and the PGA President trot out the old story about how the game is growing? Er, no it's not!

It was a great win by Bradley Keegan or Keegan Bradley, but not enough to see another ratings decline for the final Major of the year. (I think if they stopped saying "Glory's Last Shot" that might pick them up a point or two!). Of course, El Tigre making an early exit didn't help, but combined with a truly dreadful golf course (read Phil's comments here) and an inept telecast by CBS the writing was on the wall.

The PGA of America has a choice of literally thousands of golf courses and they decide on a course that isn't even the best in Atlanta and then they let Rees Jones do his worst. What were these x-large jacketed gentlemen thinking? They sit at press conferences and talk about making the game fun and then proceed to play their one and only major on a golf course that would be literally unplayable for the average golfer.

Well, it's in the books now and once again the PGA has confirmed its position in last place in the majors list. Bradley does look like the real deal and let's hope to see more of him at the President's Cup - maybe in place of the golfer formally known as Tiger.

Thursday, August 4, 2011

Annika - A One Word Brand

It's pretty cool to be instantly recognizable by one name, like Elvis, Elton, Bono,....and Annika.
Perhaps even cooler than that, is to be as universally liked, as Annika is. People often ask what we do at MacDuff and we tell them the stock answer, golf marketing, consulting, content development and distribution (we know - it's a mouthful!). Their follow up question is almost always - who for? So, we tell them our client list and the reaction from them when we mention Annika's name is always the same - wow, that's really cool! What's even more amazing is that our non golf friends (yes, we do have some!) have all heard of Annika. So, thanks Annika for being our friend and client! Her e-news created by our great staff here is out today (with invaluable assistance from Annika's husband, Mike) and you can read it here.