We are a golf marketing firm specializing in communications, strategy, products and services


Tuesday, December 21, 2010

The European Tour excels again - Crazy Video Part Deux

Another great video from the boys at Wentworth! How to promote golf in the 21st century - Awesome!

Monday, December 20, 2010

The 2010 Majors - A Strange Year

It was a strange year for the majors – after Phil at Augusta who would have predicted Oosty 2, GMac and Kaymer as winners, especially around Pebble, St. Andrews and Whistling Straits. The year of “Tiger’s golf courses” turned out to be a wash out for him, but bearing in mind what happened at Thanksgiving 2009, I actually thought he played reasonably well. Watch out in 2011, because Tiger will be back. The players are all saying they are no longer intimidated by him – just wait ‘til he starts winning again and watch the “I” word slip back into their lexicon. Tiger is the most complete player ever to play the game and his swing (whilst it will never regain the fluidity of 2000) is on the way back.

Sadly, next years venues are not in the same league as this year.

Augusta – same as ever – say no more! No better place to play golf.
Congressional is the site of the US Open and it is an old style brute with punishing rough and narrow fairways. Pete Dye has once again changed the greens, though they are no better than they were the last time he re-did the greens – did we also mention it’s no fun to play!
Sandwich is my least favorite Open Championship venue. I have played it a half dozen times and nothing really stands out – given the choice I would play Rye or Royal Cinque Ports just down the road.
Atlanta Athletic Club is the venue for the PGA Championship (please don’t EVER call it Glory’s Last Shot!). Great club, not so great golf course (actually 2 courses). The last time a major was played there it was won by David Toms on the Highland Course who edged out Phil, by a shot. Toms’ cause was helped by a hole in one in the third round. 

Friday, December 17, 2010

Another Captain Snore! What no Freddie?

It looks like the PGA of America has outdone themselves with another snore inducing US Ryder Cup captain. This time it looks like Davis Love 3 will take over the reins from Corey Pavin in the unquotable department. What happened to Fred Couples and some charisma?

Let's hope that, at least, the golf lives up to the 2010 edition - the role of the captain is overblown anyway!

Saturday, December 11, 2010

5 Golf Gifts for Christmas - time to go online

With only two weeks to go until Christmas, if you are like me you still have to get to the store to buy any presents. Actually, I have given up on bricks and mortar retail and I’m strictly online now and with free shipping and, in many cases, no sales tax, what’s not to love. Here are my last minute suggestions for real golfers.

One of the coolest products to hit the market in 2010 and the best way to personalize your golf ball. Through December 31st if you but two Tin Cups they are offering free shipping with the code FREESTC, which can be used at checkout. This saves you $5.95. There are more than 50 designs to choose from.

For the first time ever here is the ultimate guide to the best golf courses in the world. I have this book and with a course review, local hotels and maps of each course it really is unique. On Amazon, the book qualifies for free shipping.  At $34.95, it sounds expensive, but trust me, it isn’t and this book should be on every travelling golfers shelf.

Our friend Josh paints beautiful golf landscapes and right now a number of his prints are on sale on his website, www.joshsmithart.com. His picture of the iconic 7th at Pebble Beach, as it was in 1929, is a classic. Any golfer will be thrilled to have this image in their living room or den.

Annika Sorenstam is not only one of the greatest of all time, she is also a terrific businesswoman and has a knack for creating associations with great brands. One of these is the world renowned Wente Vineyards. Wente and Annika have produced wines worthy as perfect gifts for the oenophile in your life. The Chardonnay and Syrah have won several awards and great numbers from Wine Spectator. The Club is a great way for you to be among the first to get your hands on these special limited availability wines - we have tried both and highly recommend them.

Don't get me wrong, I love getting new clubs as much as any golfer. But, I also like getting a deal and if you haven't discovered www.callawaygolfpreowned.com, then set aside an hour and wander around the online store which has almost all the current woods, irons, putters and accessories, but at much cheaper prices. I'm guessing the clubs are either returns or trade ins and vary from "average" condition to "like new". I love the 2006 Callaway Hot 3 wood and I managed to pick up two of them for $120 each in perfect condition. It's my go to club and if you find a club you love you need at least one back up - the Pro's have even more than that (but that's a little easier as they don't pay for them). Anyway check it out for great gift ideas at terrific prices.

Wednesday, December 8, 2010

Fortune Brands confirms Titleist spin off

Fortune Brands confirmed this morning that they are breaking the company into three. It'll be fun to watch the scramble for Titleist/Cameron/Footjoy/Vokey. We speculated in a recent post about who will pay for these world brands and whilst the Tour is in hiatus for a few weeks it will keep golf on our minds.

You can read the release here.

Wednesday, December 1, 2010

Q School - The Six Day Grind

For those who didn't keep their Tour Card by earning a spot in the top 125 the next six days have the potential to be like water torture! 108 holes of strokeplay golf is alot of golf, even without the pressure of Q School. It's actually not that bad for the majority of the field (however the Golf Channel likes to paint it!) as the most of them have somewhere to play next year, even if it is on the secondary Nationwide Tour. Players who finished 126-150 on the PGA Tour in 2010 still get to play 15-18 events on Tour and every player who makes the four round cut gets their Nationwide card.
I have attended Q School as a player agent twice and the pressure and tension is definitely in the air, especially on the final day (both times my player made it through) but it's really not the doom and gloom everyone talks about.

You would think it would be a great opportunity for the Tour to test a great golf course under tournament conditions - sadly no. The golf courses at Orange County National are fine. Dreadful word "fine" isn't it. Let's just say the courses are on a par with their logo above...nuff said!