Content Needs a Strategy

A good, to the point, piece about content strategy by Kristina Knight at BizReport.com on the need to ensure your content has a strategy. IMO, it's gaining acceptance that greater planning is required, but we have a ways to go before marketing departments start with content strategy, rather than the sexier ad creation and hanging out with the madmen!
Kristina says "It always comes back to the strategy behind the content. Before launching a new content widget, social fan page or updating email formats think about what you want the content or buzz to do for the brand" Read more here

5 Steps to Building Social Experiences

There are more and more articles being written about social media and the "content experience". We are avid readers of this information and whenever we come across an outstanding piece about content, social networking and custom content we will share it with you. Here's a terrific piece by Erin Malone who concludes that there is a great deal more to it than just posting any old nonsense up on twiiter and facebook and expecting solid measurable results. It requires first class thought, strategy, planning and execution. You can read it here.