TaylorMadeAdidasGolf (TMaG), the current undisputed golf-marketing champions have once again created a buzz with their "IER" campaign. Rather like technology, in marketing, just because it can be done, it doesn't mean it should be!
The awkward TV ads with the players clearly stifling their laughter and yet happily cashing the TMaG check, the dreadful "IER" hats, the dull print ads with simply the phrase "IER" added - all of it, just plain bad and not befitting or comparable with the other strokes of marketing genius they have pulled off in recent years. For example, the yellow bucket hat promotion earlier in the year was cool, contemporary and worked across different platforms. This is just plain terrible...ier!
ShackHouse 62: Post-Masters, Pre-New Orleans Golfing and Eating With Adam Rapoport
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*House* and I are pleased to introduce you to one of golf's coolest men, *Bon
Appetit* editor *Adam Rapoport*. A former *GQ* editor, Rapo is stylish bon
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2 hours ago