TaylorMade - Awful...ier

TaylorMadeAdidasGolf (TMaG), the current undisputed golf-marketing champions have once again created a buzz with their "IER" campaign. Rather like technology, in marketing, just because it can be done, it doesn't mean it should be!

The awkward TV ads with the players clearly stifling their laughter and yet happily cashing the TMaG check, the dreadful "IER" hats, the dull print ads with simply the phrase "IER" added - all of it, just plain bad and not befitting or comparable with the other strokes of marketing genius they have pulled off in recent years. For example, the yellow bucket hat promotion earlier in the year was cool, contemporary and worked across different platforms. This is just plain terrible...ier!