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Wednesday, February 23, 2011

Golf Now ads on the Golf Channel

I don't know who the Golf Channel's ad agency is, but they have succeeded in created the most cringe worthy ads I have seen in the golf space in a very long time.  The truly awful "Golf Now" ads showing constantly on the Golf Channel are embarrassing and about as authentic as a $3 bill. The dialogue is trite and the golfers watching must be scratching their heads at the bizarre scenarios and scripts.
Golf Now is a discount tee time booking service part owned by the Golf Channel and the constant bombardment of these ads is intended to encourage viewers to use the website to access these cheap times - these ads may have completely the opposite effect and if I owned one of the courses in the program I would run for the hills! You can see the strapline above....Driven from the program more like it!

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