We are a golf marketing firm specializing in communications, strategy, products and services


Thursday, August 4, 2011

Annika - A One Word Brand

It's pretty cool to be instantly recognizable by one name, like Elvis, Elton, Bono,....and Annika.
Perhaps even cooler than that, is to be as universally liked, as Annika is. People often ask what we do at MacDuff and we tell them the stock answer, golf marketing, consulting, content development and distribution (we know - it's a mouthful!). Their follow up question is almost always - who for? So, we tell them our client list and the reaction from them when we mention Annika's name is always the same - wow, that's really cool! What's even more amazing is that our non golf friends (yes, we do have some!) have all heard of Annika. So, thanks Annika for being our friend and client! Her e-news created by our great staff here is out today (with invaluable assistance from Annika's husband, Mike) and you can read it here.

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