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Saturday, January 10, 2015

"Sun is bad for you!" Two great new brands to help protect golfers from the sun

"Sun is bad for you. everything our parents said was good is bad, sun, milk, red meat...college" Woody Allen in Annie Hall.

As a golfer for many, (many) years my consciousness about the dangers of the sun have increased dramatically over the years. Our friends down under have know about the perils of being out too long in the sun for decades. It's common to see Aussie golfers and others playing sport outside to be covered in sunscreen, wearing a hat and sunglasses. This awareness is increasing in the US and not before time.

The are a couple of new sun related brands I wanted to highlight that are serious about their intentions, are cool and have a great story to tell.
The first is Golfersskin, a sunscreen brand specifically aimed at golfers. Tour players have caught on to the brand developed in New Zealand and the green packaging has become familiar on the first and tenth tees at PGA Tour stops. The product is non greasy and is ideal to use just prior to teeing off. Don't even think about playing golf in the sun or seemingly overcast days without sunscreen. One trip to the dermatologist and their little freeze gun will have you reaching for this product! Learn more here.

The other readily protectable area is your eyes. Good sunglasses protect the wearer from UVA and UVB rays which help prevent wrinkles around the eyes and many more serious potential eye issues.
I recently discovered a great new brand called Waveborn. They are an interesting company with great sunglasses and a worthy social mission. Rather like the Tom's Shoes social responsibility model, Waveborn works with non-profit partners, Unite for Sight and Surgical Eye Expeditions (SEE) International to donate prescription eyeglasses and fund sight-restoring cataract surgeries around the globe. So, how are the sunglasses?  Having just returned from a golf and beach trip I can attest to the quality and performance. They have top quality Carl Zeiss lenses, the frames are made in Italy and come in a plethora of styles and colors. With a hard or soft case they are available online here or at an increasing number of retailers.

My frame of choice for golf was the Zuma - it's a great wraparound frame which I found ideal for hitting golf shots and reading greens without light leaking in (and great for the beach!). Go take a look at their site www.waveborn.com. It will help your eyes and also support an amazing cause.

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