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Friday, January 15, 2016

It's Showtime! - Do's and Don'ts at the 2016 PGA Merchandise Show

I know, I rewrite this piece every year. Hopefully honing it, improving it and making more sense with each passing year!

The PGA Merchandise Show is a few days away and everyone in the golf business is frantically printing, manufacturing samples and making meetings for O Town. It is the best time in our world to meet old friends, make new ones and take a look into the crazy world of golf merchandise and see what’s new! That’s all everyone wants – new, new, new!

So here we go again with my list of Do and Don'ts for the PGA Merchandise Show.
  • Wear comfortable shoes...this is no time to break in your FootJoy teaching shoes
  • Don't sell on other people's booths. They have spent thousands on the space and months preparing for the show - it is just not cool. 
  • Drink plenty of water. The free Pepsi isn't going to help your hydration! There are water fountains and it may well be the only free thing in the Orange County Convention Center (OCCC)!
  • If you want to do business, dress appropriately. Smart casual is perfect and don't dress as if you are a PGA Tour player!
  • Eat a good breakfast at your hotel because the food in the OCCC is like a hot dog in a movie theater...overcooked and overpriced. There is nothing good to eat in the Convention Center – nothing!
  • Be very specific about where to meet your appointment. Pick a booth, preferably a small one, so you can't miss the person you are meeting.
  • Be prepared to stand and talk. There is nowhere to sit down in the OCCC, so Note to the organizers, people are here to meet, so you may want to invest in some chairs.
  • It's a long way from the 1000 aisle to the 6000 aisle so don't make three appointments in 60 minutes in three locations. It's like trying to get from uptown to downtown in Manhattan at 4 p.m.
  • Be patient. Everyone is busy and often running a few minutes behind. Whether you are buying or selling they will come.
  • Take some time to wander the floor. Go see the New Products section and marvel at the craziness of this business of ours. 

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