A good, to the point, piece about content strategy by Kristina Knight at BizReport.com on the need to ensure your content has a strategy. IMO, it's gaining acceptance that greater planning is required, but we have a ways to go before marketing departments start with content strategy, rather than the sexier ad creation and hanging out with the madmen!
Kristina says "It always comes back to the strategy behind the content. Before launching a new content widget, social fan page or updating email formats think about what you want the content or buzz to do for the brand" Read more here
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