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Thursday, March 24, 2011

Changes to Q School...why?

The Tour has come up with a half baked plan to change the way that the traditional season ending PGA Tour Qualifying School (Q School) hands out its cards. Instead of playing well at Q School and earning a Tour Card, those that play well there will now earn a Nationwide Card. What was that you said? They qualify for Q School play 6 rounds and don't get to play on Tour. (some have played as many as 8 rounds just to get to play the final 6!) That's right, possibly starting in the 2012 season, the Tour is essentially pulling up the trap door and saying from here on you need to start your golf career on the secondary circuit and make it to the Tour that way. I have represented players who have qualified and not qualified through the highs and lows of Q school, so have lived the experience with them and these guys are not going to be happy about this.
It's not done yet and all the convoluted qualifying events have yet to be agreed, but just the thought that the Tour is doing away with one of the best season ending events played out over 6 rounds is just plain crazy. Now I'm not saying it has to stay the same because it's been this way for 30 years, but there has to be a better way. Why not have less players keeping their Tour cards - go from 125 exempt to 50 or 75 and let the rest of them fight it out at the end of the year in some way. This new proposal will impact dramatically those looking to turn pro and curtail the better amateurs from staying in the amateur game, which is not a good thing.
We all know Nationwide is not renewing when their contract is up on the secondary tour and this is a desperate effort by the Tour to inject some life (and TV) into it for the new sponsor. The truth is few want to watch a secondary anything (Triple A baseball anyone?) and one of the consequences of this half baked idea will be to drive new talent to the European and Asian Tour where they can play in the major leagues. The management of those Tours must view the PGA Tour's possible closed shop policy with relish.

Monday, March 14, 2011

Titleist Update - And Then There Were Ten!

Last weekend was the deadline for all those interested in purchasing Acushnet. So, I hope you remembered to buy your iPad 2 and submit your bid for Titleist, Vokey and Scotty! With operating income a tad north of $80 million, the price on the company that turns over $1.24 billion (mostly from golf balls) is expected to bring a sale price of $700 million on the low end up to $1.2 billion on the high end. Following the first round of bidders, the field will be cut to 10...then the accountants will do there thing and a spreadsheet frenzy begins. The bidder could still come from private equity as well as the usual suspects, including Nike, TMaG, even Cleveland Golf. No doubt the lawn at Augusta will see some interested meetings as the final scramble for the April deadline approaches.

Friday, March 11, 2011

So they can actually move faster!

Following last weeks rant about the PGA Tour and the slow playing professionals it does seem, after all, that they can actually keep up the pace. Especially when it is in their best interest.
At yesterday's World Golf Championships - Cadillac Championship (by the way who came up with that ludicrous name? So it's the Championship within the Championships - ah, very clever!) Rory Sabbatini (actually one of the fast guys) helped out his slow poke partners by sprinting to the ninth tee so they could all finish their round. His playing partners were still in the eighth fairway when he did it and for some reason Zack Johnson seems to be claiming the credit even though he was a hole back. The agreement seems to have been whoever hit it closest on 8, would get the baton and start running. Good on yer Rory. They all finished, got a good nights sleep and lived happily ever after.
It begs the question, if they can do it to get a decent nights sleep and no early morning start, why can't they just get a move on each week!

Friday, March 4, 2011

Come on you guys- Get a move on!

Two and three ball matches on the 2011 PGA Tour are back at a snails pace. Even matchplay as seen in last weeks Accenture event was taking over 5 hours...for a 2 ball. Clearly, there were not too many crys of "good, good"! We understand there is a great deal of money at stake, but for goodness sake you guys...get a move on! As well as the players taking an age to hit a shot, it is inexcusable for the players not to know simple rulings that could easily be discussed and agreed between themselves. On a number of occasions players are calling the referee for ball in the water (really, they don't know the options!), line of sight (ok, a little more questionable, but easily resolvable amongst adults!), or even OB! (It's outta here buddy - hit another!)

The question is WHEN is the PGA Tour going to do something about it? The last time a player was fined or assessed a penalty on Tour for slow play was, would you believe, 19 years ago. That player was journeyman, Dillard Pruitt, who in a shocking case of the ironies is now a PGA Tour referee. Surely he wants to get that monkey off his back? But no, the Ponte Vedra Beach suits are content to let the players dawdle along as television viewers across the country switch off in droves.

We aren't asking them to run around, simply get a move on and do all the things that golf magazines tell us to do every month. Be ready to play, keep up with the group in front of you, assess the shot ahead of time and please, no plumb bobbing for a minute before you hit a putt. Yes, we are talking to you JB  - one, it doesn't work and two, you are slowing up the whole field!

The solution is simple and one that the LPGA has already adopted and used. After the allotted time, 45 seconds or 60 seconds for a shot, give them a warning. On the second occasion, slap a 2 shot penalty on their scorecard and start watching them get a move on! Fining them on their 10th bad time for the season the sum of $20,000, which is the current ruling is non-sensical and also hasn't been operational, so why is it there?

Let us know what you think....it sure is time the PGA Tour (and the other governing bodies!) did something positive. Golf is a slow moving game - it doesn't need to get any slower.

Wednesday, February 23, 2011

Golf Now ads on the Golf Channel

I don't know who the Golf Channel's ad agency is, but they have succeeded in created the most cringe worthy ads I have seen in the golf space in a very long time.  The truly awful "Golf Now" ads showing constantly on the Golf Channel are embarrassing and about as authentic as a $3 bill. The dialogue is trite and the golfers watching must be scratching their heads at the bizarre scenarios and scripts.
Golf Now is a discount tee time booking service part owned by the Golf Channel and the constant bombardment of these ads is intended to encourage viewers to use the website to access these cheap times - these ads may have completely the opposite effect and if I owned one of the courses in the program I would run for the hills! You can see the strapline above....Driven from the program more like it!

Wednesday, February 16, 2011

Phil's Greatest Hits (minus the best one at the 13th at Augusta last year))

Great stuff here from Phil's 19 years on the PGA Tour.

Thursday, February 10, 2011

So Let's Dance!

Who else but JD could do this? His Al Czervik moment has finally come. If he starts dancing I may lose my lunch.  Awful, just awful!

Friday, February 4, 2011

Bifurcation, a nasty case of the splits!

According to the Oxford English Dictionary, "Bifurcation" means the division of something into two branches or parts.

The mere mention of the "B"word in the golf business right now sends different vested groups into a frenzy. You're either for it or against it. Those who are for it think it will cure all ills in the golf business and send manufacturer sales, greens fees and all things golf related back into the black, after several dire years in the red. It will lead to GROWTH! (They are wrong by the way!). Those against it think that messing with the game will mean eternal damnation for all those who would even speak of, for example, changing the size of the hole from its existing 4 and 1/4 inches....presumably to something larger!

Last week at the golf show an organisation was launched called The Alternative Golf Association with an idea call "Flogton." It doesn't take an English major to work out that this rather clumsy word spells Not Golf backwards. Their vision, fronted by Scott McNealy, the co-founder of Sun Microsystems (now part of Oracle) is to create a game that doesn't abide by the ancient rules of the R & A and in the US the USGA.  You can tee it up in the fairways, move your ball at will to a better lie, even play to a larger hole, use non-confirming clubs. Pretty much anything goes. McNealy is serious about his golf and plays off 3, so for him to front this organisation says a lot about his belief that something needs to be done. He also know a thing about building an organisation, as he started Sun with about $100 in his pocket and sold it for $7.4 billion.

There are many discussion points here, not the least of which include - Will this new fangled version of the game bring people to the game? Was it really the equipment that was holding people back or snooty country clubs, many of whom are now getting their comeuppance! Where do people play the new game? - are Supers going to cut 4 1/4 inch holes in the morning and 8 inch cups in the afternoon? Alot of questions and no answers but at least a healthy debate about what can be done to stem the loss of people from the great game of golf. We are increasingly having these discussions with our golf clients and look to 2011 to be the year of an ongoing debate from new groups within the game to make some positive changes to slow the rate of decline. Growth in the game this decade - that's a whole other story.

Monday, January 24, 2011

It's The O Show...again

It's that time again, when the number of PGA Merchandise Shows you have been to is seen as some bizarre badge of honor. (this is my 20th show!) I have previously blogged about the Show and this year I'll tweet away @macduffgolf - I'll look at the good, bad and indifferent and let you know once my feet hit the floor.  I always like to blog the key questions not to ask at the show and I like to see how long it takes to achieve the set of 6 - normally about an hour!
Here they are again.
1. Are you having a good show? The answer is always, yes
2. When did you get here? The show starts on Thursday, so as always everyone gets into town on Wednesday!
3. When are you leaving? Always a strange one that one - didn't I just get here!
4. Where are you staying? Your chance for oneupmanship...just say The Peabody and move on.

....and new for 2011: perm any 2 of these:
5. When will Tiger regain his Number One spot in the much maligned World Rankings?
6. When will the R & A and USGA meet and finally change the 18th century rules that govern a 21st century game?
7. Just how many people will buy a white driver?
8. Who is buying Titleist?
As always it will be fun! Great to see old friends and see the innovations the industry has in store for us as we enter another golf season. And it's only 10 weeks 'til The Masters! 

Friday, January 21, 2011

Harrington DQ...this is getting silly

So, Padraig, he of the ever changing pre-shot routine, is the latest to be disqualified in the trial by television debacle that is invading golf. On the replay, it's clear the ball moves, but Harrington says he didn't see it which is plausible as he was above the ball and not at the angle shown by the camera. No player or official said anything at the time and he signed his scorecard and headed to the range to adjust his pre-shot routine for the 13th time that day. Then he was informed by Andy McFee, the referee, that some eagle eyed viewer had once again "called one in". So instead of having Harrington in the field he is hanging by the pool in 120 degrees waiting for the next flight to Bahrain. IMG and HSBC must be thrilled by that and once again the rules are robbing the 283 expats who paid to watch the event on site.

Ian Poulter, the master tweeter summed it up very nicely in 140 characters "Rules of Golf Book Rule 22-4 paragraph 3 line 7, "the rules of golf are complete bollocks and are stuck back in 1932". Couldn't agree more". Why not just adjust the card by adding the 2 stroke penalty and move on. Don't give me all that "he should know the rules" and "rules are rules' nonsense. The game of golf needs to adapt and not let HD TV and someone with clearly too much time on their hands dictate the outcome of an event. In professional golf the 2 shots are more than sufficient as a penalty. Getting the Governing Bodies of the game to agree - that's another matter!