Have you seen all those weird looking square "bar codes"? They are appearing in magazines, grocery store checkouts, even airline check in desks. They are a new way to enable the user to transfer information or go to a website and find more information. There are several competing types (Betamax v. VHS anyone!) including the TagReader and the NeoReader but both work well and are easily downloadable through the iPhone or other mobile device. It's a great way to track "read ons" in the magazine world and also a very efficient way of maximising space on a site or publication. Once you have the reader you will find yourself seeking these cool little squares and if they catch on the possibilities are endless. You can read a cool application for them here.
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