It is still amazing to me that so many websites and other communication mediums don't follow the basic rules of content strategy. Companies are still putting out content that fills space and yet is unfulfilling to their target audience. It's like Fox News with their annoying tease of the story to come - when it does come the story lasts 30 seconds, is not the story that was teased and is old news. The result is a hollow experience and more likely to negatively impact the reader/viewer than the intended positive result.
Content strategy can be complicated on a micro level, but on a macro level it is simple. Make sure the content is findable, readable and relevant. Sounds easy doesn't it. Well, today as you wander from medium to medium or read emails allegedly targeted at you ask yourself if those 3 simple rules were met.
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