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Tuesday, February 9, 2010

10 Secrets to More Magnetic Copy

Here is a terrific piece by Jason Cohen of copyblogger.com on 10 Secrets to More Magnetic Copy. I particularly like number 9 - because that's what we do - tell stories, because a well written story sells more than bullet points ever will. Stories evoke passion, build loyalty and SELL!

Here they are...

1. Don’t hedge
2. Repeat a phrase
3. No passive voice
4. Brevity!
5. Use short sentences.
6. Provoke, don’t solve
7. Eliminate trash adjectives
8. Be direct
9. Tell a story
10. Write informally

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