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Thursday, August 9, 2012

3 Golf Success Stories in a Tough Economy - and they are all Made in America.

The golf business is going through some tough times right now. Rounds played are down, participation is down, private golf courses are going public, golf led real estate developments are being mothballed. okay, okay, we get it - enough bad news - tell us some good news! Well, here are 3 terrific golf products that have come to the market in the last couple of years that are making inroads across the board, both with new players and avid players looking for innovation in our great game.

Kentwool Socks
How do you reinvent socks? Good question and one I don't actually know the answer too. But I do know these guys are making awesome golf socks in South Carolina. And they seem to be on a roll.
If there is one thing you need when playing golf, it's comfortable feet. Yes, of course shoes are important, but don't underestimate your socks. Why on earth would you buy an expensive pair of shoes and then neglect what comes into contact with the shoes, namely your feet! I recently discovered Kentwool socks and they are unbelievable. They transform the feeling of walking and the natural fibers and wicking material used keep your feet confortable and dry. Matt Kuchar and Bubba endorse the product, (which is nice) but take my word for it and try Kentwools.
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Stitch Golf
A couple of golf industry veterans (though they won't thank me for that!) have re-created classic golf headcovers. Available in wool and leather these beautifully produced covers will last a lifetime and with simple, clean designs you will find a set to match your golf bag with no problem. Once again, these are Made in America (spot the trend) and available on line as well as in pro shops and off course retailers. I was just in Manhattan and saw them in New York Golf Center on West 35th Street.
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Tin Cup
Tin Cup has been a big success since its introduction in 2010 and like many ideas it is simple and solves a unique challenge golfers have - i.e how do they effectively mark their ball as suggested in the rules of golf. It solves the problem with pizazz and allows customization of a golf ball in unique and easy way. Just put the stainless steel stencil on the ball and using a fine point sharpie, fill in the gaps! Above is the Union Jack version and there are over 100 including colleges.
Full disclosure - Tin Cup is one of our clients and we have been fortunate to help with the growth over the last couple of years. Tin Cup is now in over 1,000 leading golf retailers.
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