2009 was Custom Content's Best Year Ever

A great piece by Steve Smith in MinOnline about how custom continues it relentless rise up the media charts.

"That giant sucking sound you hear from your media budgets this year is probably the vacuuming of funds away from standard ad buys and toward custom publishing. Consumer and b2b magazines may have been on the ropes this year, but custom content had a record-setting 2009. You can read the whole piece here.