The Show

It's that time of the year again. The PGA Merchandise Show in Orlando is only a few days away. I have been going to O Town for "The Show" since 1988 and that's a mighty long time to be going to anything or anywhere! Once again we will be inundated with crazy golf widgets, golf ball cleaners, mad training aids and all manner of other paraphernalia that real golfers wouldn't be seen dead with. Still, that's part of the fun of The Show.
It's a time for a good solid pair of shoes to walk the 8 miles of aisles and pace yourself for the meeting frenzy. 2010 is going to be an interesting year in the golf world and The Show provides plenty of opportunities to talk about the business prospects for the year. Let's hope 2010 is the year the golf business finally wakes up and recognizes that content marketing really is a legitimate part of the 21st Century Marketing Mix.